Do you know the name? does it help in any way if i say The Cult Couturier? or maybe if I say the crazy talent that is giving birth to craziness and art every time he works on a dress or a top or a pant or whatever garment he is designing?
London-based Lebanese designer Ziad Ghanem has amazed many of his followers, his clientele and fashion journalist and fashionistas. Seeing his website is like visiting a "wonderland". The amount of creativity and of beauty you see there between the few pages and links can leave you wondering where does this guy get his inspiration from and how can he manipulate dark ideas to bring them out in this lively way.
Ziad mixes ethnic clothing with his talented hands to bring them to life which makes every single piece awaken the lust in you to see more of him and the desire to wear something that holds his signature. Ziad is using recycled materials in a way no one dared to use them before.
Here i copy you a part of an interview they had with him at "agent 2 magazine"
How do you feel about your reputation as the ‘cult couturier’?
I feel good (about it), since I am not a fan of the word ‘Couture’. It gets so misused. My label is exclusive to certain markets and followers, and it will remain that way.
Your designs are really adventurous. How do you come up with ideas and what inspires you?
London inspires me. People play a big part and the simple things in life can be very dramatic if we pay attention. I love Punks and Chavs.
Why did you decide to focus on producing sustainable and eco-friendly fashion?
Because at the start, I didn’t have money to buy new fabrics so I used what was in my flat, a bit like with the Gone with the Wind curtains dress. Then after that, I wanted to use whatever was available and charity shops can offer a lot of inspiration.
You recently said you cast your models for their personalities, not just their looks. In an industry famed for its superficiality, is there room for personality?
I never force my clothes on people. I want to be inspired by the wearer. I like them to be happy, and understand what they are wearing. I like to work close to my models and share their ideas and thoughts. I refuse to put my clothes on some boring dummy.
What’s the worst fashion mistake a person can make?
Fashion is in the eye of the beholder. I never follow fashion. I love clothes.
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