VeroModa Billboard

rubinasarte Haziran 27, 2021

When a company pays for marketing it should believe they are catching some eyes and stimulating some new nerves at some new customers.
Driving on the Highway, direction Downtown Beirut, a big billboard of Vero Moda stands there and makes me wonder what is it there for and what is the message behind it. First question one may ask after seeing it is, did Vero Moda open a hair saloon or did they get that sober that they don't even care about clothes anymore nor about selling their collection and all they care about is the freshness of your smile????

Below is the Photo as it is in the billboard and it really makes me wonder why is it cropped that way when this is one of the most worked collections they had in few years when it comes to detailing.

Beirut Billboard

In the original photo, the jacket is very well worked with its pleated big shoulders, one of the next winter trends is the lace tops and dresses and the model is wearing one with nice zipped leggings.

I'll post the photos from the catalog and also I'll add the Vero Moda Very collection which is a special collection made of buttery leather: "Buttery soft black leather is fashioned into skirts, shorts and dresses. Lightweight draped silk adds effortless elegance to tops and blouses, and outerwear in the finest wools ooze feminine elegance, while stiffened ruffles create sundown.
Vero Moda Very’s color palette is almost entirely black, broken only by antique white and gold."

Vero Moda Very photos:

Amazing black dress from VM Very

The below photo is from Vero Moda Blog ( http://blog.veromoda.com/uk/ ) and it is what the brand designers say about this collection.

So, after seeing all these photos, i think i made myself right about asking and wondering what is this Billboard about and by the way another huge billboard is on the other side of the city standing tall on the way to Kaslik-Jounieh and it is the coming picture; well yeah i have to admit it is better than the first one, at least we see some clothes but, between all the photos i showed here, i guess both are weak and both are a wrong choice.